Commercial refrigeration is a relationships business. We built Setpoint to run like one.

At Setpoint, we're working to build the next great service company in commercial refrigeration. Our focus is the work that keeps grocery stores cold, convenience stores stocked, and the cold chain moving. The kind of work that depends on a tech who knows the route, an owner who answers the phone, and a service truck that shows up before the call comes in.

Who we are

A refrigeration company built by people who came up in the aisles.

We come from the customer side of this work. Twenty years of distribution leadership at Coca-Cola, including P&L for two facilities and teams of 175 people. A refrigeration company worth keeping is built on a service team that knows the store manager by name, a dispatcher who picks up on the second ring, and an owner whose word means something when a customer calls.

We're Texas-based, with an active focus on Texas and Colorado. Close enough to drive to a 7am meeting in Austin, and personally tied to the Front Range in a way that helps us recognize a good operator when we see one.

More about us

Three things we believe.

01

Commercial refrigeration is a service business.

You don't build a great refrigeration company from a price sheet. You build it from a service tech who picks up the phone on Saturday and a customer who knows their freezer won't be down on Monday. That trust took years to build. We have no interest in replacing it with a call center.

02

The cold chain is essential infrastructure.

Grocery stores, convenience stores, food distribution, cold storage, pharmacies, even data centers all run on the same simple promise: the temperature has to hold. The companies keeping that promise are quietly some of the most important businesses in their local economy. We're here to build alongside them, not around them.

03

The right owner is rarer than the right deal.

The techs you trained, the customers who've called you first for thirty years, the standards you set in the field. Those are the assets that make a refrigeration business worth anything. We'd rather pass on a business that looks good on paper than acquire one where the next chapter and the founder need different things.

Services

What we work on.

Three areas of commercial refrigeration and adjacent service. Recurring-revenue work that grocery, convenience, cold storage, and food distribution operators depend on every day. Judgment-heavy work that the industry runs on and few generalists understand.

Commercial Refrigeration Service

Service, repair, and preventive maintenance for grocery, convenience, food service, and cold storage customers. The recurring-revenue heart of the business. A route, a tech, a phone that gets answered, and a customer base that has been on contract for a decade.

Cold Storage & Distribution Support

Refrigeration, controls, and mechanical service for cold storage operators, food distributors, and the warehouses that move the cold chain. Adjacent work to the grocery channel, same operating standards, often the same customers.

Adjacent Commercial Service Lines

Commercial HVAC, mechanical, electrical, and controls work that shares a customer base with the refrigeration trade. The same grocers, c-stores, and distributors are on the bill. When the geography and the book align, we will look closely.

From our advisory team
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Your next chapter

If you've spent decades earning grocery contracts one phone call at a time, training service techs who can diagnose a compressor by the sound it makes, the last thing you want is an acquirer who treats that as overhead. We're buying because the business is the way you built it. Consolidating headcount or replacing your local service team would defeat the entire reason we're here.

Your name stays on the door. The team stays in place.

Service techs, dispatchers, route supervisors, account managers. The people doing the work are the work. We have no plans to relocate, replace, or rationalize headcount after a transaction.

A transition that fits.

Some owners want a three-year runway and a deliberate handoff. Others want six months and the keys turned over. A few want to stay on as advisors. We work with you to design a transition that fits both sides of the table.

Patience, not pressure.

We're not on a deployment quota. The pace of our diligence will match the pace of your decision. We've walked away from businesses that looked good on paper because the fit wasn't right.

If this sounds like your business

We would like to hear about it.

First conversations are about the work. What you've built, what you're proud of, what's harder than it looks, and what next looks like for you. If Setpoint is the right fit, we'll keep talking. If not, we'll tell you so directly.

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